Lazo Electric & Controls
A dark, high-contrast site for a two-generation Edmonton electrical contractor. Built so the phone number is never more than a thumb away.
Visit lazoelectric.com
What We Were Working With
Lazo has been wiring Edmonton homes, businesses, and new builds for five decades, but almost none of that history showed up online. Prospects comparing three electricians on their phone had no fast way to see licensing, service range, or how to reach a human. Every extra tap was a call going to whoever ranked above them.
How We Solved It
We built the site around a single money action: get a quote. The phone number sits in the header, in the hero, and at the end of every service block. A dark, electric visual language separates them from the sea of white-and-blue contractor sites, and the structure splits residential, commercial, and new-construction work so each audience lands on copy written for them. Every service page targets a specific Edmonton search term.
The Impact
- Tap-to-call and quote request reachable from any scroll position on mobile
- Separate residential, commercial, and builder paths instead of one generic services page
- Service pages structured for high-intent local search terms across the Edmonton area
- Family history and licensing surfaced up front as trust signals, not buried on an about page
- Fast, image-light build that loads instantly on job-site cellular connections