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Beauty RetailWeb DesignE-Commerce
Imera
A curated European beauty and wellness edit for Canada, on Shopify. We built the store; the client owns every word of the brand voice.
Visit myimera.ca
The Challenge
What We Were Working With
Imera does not make anything. It finds and selects. The theme they had said otherwise, with maker language the brand had to shed, a header whose logo disappeared on the cream background, and a search that went nowhere helpful.
Our Approach
How We Solved It
We rebuilt the home page around the brand's own pillars and edit, added a sticky category bar tied to real collections, a search panel with popular links and featured products, and fixed the quick-view galleries across every collection page. The client wrote the copy; we placed it, and every stand-in we had to write was flagged for them to replace.
Results
The Impact
- Sticky category bar with six real collections and hover menus
- Search panel with popular links and four featured products
- Home page rebuilt to the brand's pillars: Chosen With Intention, Rooted In Place, Found Across Europe
- Quick-view galleries working on every collection page
- Launched publicly on myimera.ca in August 2026