Alberta Extreme Sprints
The official home of Alberta sprint car racing. A live race schedule, driver roster, and points standings wrapped in a site that feels like race night.
Visit albertaextremesprints.ca
What We Were Working With
A racing series lives and dies by whether fans know when the next race is. The previous site buried the schedule, standings went stale mid-season, and drivers and sponsors had nowhere credible to point people. Race weekends generate a huge traffic spike, and the old site was not built to convert it.
How We Solved It
We made the next race the loudest thing on the page: a live countdown, venue, and date visible before a fan scrolls a pixel. Behind it sits a full season schedule, driver profiles, points standings, and dedicated racer resource and sponsor sections. The design borrows from broadcast motorsport graphics, dirt, motion, and hard diagonal type, so the site carries the same energy as the track.
The Impact
- Live countdown to the next race weekend on every homepage visit
- Full season schedule, points standings, and driver roster in one maintained system
- Dedicated racer resources section cutting repeat questions to series organizers
- Sponsor placement built into the layout rather than tacked on as a logo dump
- Mobile-first build for fans checking the schedule from the stands